Designing for the Stage vs. the Inbox: How to Create the Perfect Pitch Deck for Each Situation
As an entrepreneur, you'll likely find yourself presenting your pitch deck in a variety of settings, from in-person presentations to virtual presentations via email. While both types of presentations serve the same purpose - to communicate your business and secure funding - they do require slightly different approaches when it comes to design. Here's a guide on how to create the perfect pitch deck for each situation.
In-Person Presentations
When presenting your pitch deck in person, you'll want to keep a few key things in mind:
Length: In-person presentations tend to be shorter, typically lasting anywhere from 15-30 minutes. With this in mind, it's important to be concise and to the point, and to only include slides that are truly necessary.
Engagement: With an in-person presentation, you have the opportunity to engage with your audience directly. This means that you'll want to include slides that encourage interaction, such as polls or Q&A sessions.
Visual aids: Visual aids can be particularly effective in an in-person setting, as they help to illustrate your points and make your pitch more engaging. Be sure to include charts, graphs, and other graphics that help to bring your story to life.
Email Presentations
When sharing your pitch deck via email, you'll want to keep a few different considerations in mind:
Length: Email presentations tend to be longer, as you don't have the same time constraints as you would in an in-person presentation. This means that you can include more slides and provide more detail about your business.
Engagement: With an email presentation, you won't have the opportunity to engage with your audience directly. This means that you'll want to include slides that stand on their own and convey your message effectively.
Visual aids: Visual aids can still be effective in an email presentation, but be mindful of the fact that not all email clients support the same types of graphics. Stick to simple charts and graphs, and consider including links to videos or other interactive elements that can help to bring your story to life.
In conclusion, the design of your pitch deck will depend on whether you're presenting in person or via email. Keep these key differences in mind as you create your presentation, and you'll be well on your way to crafting the perfect pitch deck for any situation.