3 Simple STEPS to help you build a powerful Go-To-Market Strategy

Regardless of the size of your company, i.e., if you are a startup or a large corporate, you need a Go-To-Market (GTM) strategy. We believe that you need a GTM even before you develop your product.

Here’s a simple 3-step process that we follow to help you build out a go-to-market strategy.

Step 1: What type of customers do you want? Why?

If you’re in a competitive industry, remember that your buyers have many options. So rather than becoming just another offering in the marketplace, your company must define precisely who your ideal customer is and why you want to go after them. If you complete this step correctly, you will benefit from shorter sales cycles, faster adoption, and sustainable growth.

Step 2: HAVE YOU CREATED A QUICK-TEST TO VALIDATE YOUR VALUE PROPOSITION?

Your value proposition within the above customer segment should work exceptionally well. If you complete this step correctly, you will find that it is easier to close deals with these customers and add more value.

Sample slide from a deck that we created for Texts.com - defining how you are different from others is a key element of your go-to-market strategy.

Sample slide from a deck that we created for Texts.com - defining how you are different from others is a key element of your go-to-market strategy.

Step 3: What is your plan to reach this specific customer segment?

Depending on the size of your offering, you may need to adopt a top-down sales plan (sales that involve the C-level suite) or a bottom-up approach (sales that can grow organically). Figuring out what works best for your company will depend on your available resources.

Sample pages from a 30-day sales plan that we created for a client.

Sample pages from a 30-day sales plan that we created for a client.

That’s the simplified way to think about your go-to-market strategy. Of course, depending on the nature of your business you could be looking at additional elements that can expand your strategy. This includes whether or not you will require field sales and/or partnerships, for example.

If you are struggling to build an effective go-to-market strategy or if you would like to hire an experienced team to review your existing strategy, please get in touch. Some of the services that we offer include:

  1. Insights into growth drivers and customer buying patterns

  2. Feature preference and prioritization

  3. Evaluation of product positioning vis-a-vis value proposition

  4. Identification of customer segments/sub-verticals most suitable for rapid growth

  5. Channel-specific sales strategy and recommendations