WHITE PAPERS

 White papers are growing in popularity as a content marketing strategy. But what are white papers, and why do they matter? We'll also explore how white papers can complement your investor pitch deck.

What are white papers?

In short, white papers are in-depth, research-based reports on a given topic. They are typically used to educate readers on a complex issue or to persuade them to take a certain course of action. White papers are usually longer than blog posts or articles, and they often include data and statistics to back up their claims.

Why do white papers matter?

White papers can be an effective way to build trust with your audience. They show that you have done your homework on a given topic and that you are confident in your ability to provide valuable information. White papers can also help establish you or your company as an authority on a particular subject. And if you're selling products or services, white papers can be used as lead generation tools - offering potential customers valuable information in exchange for their contact information.

How do white papers complement a pitch deck?

If you're looking for funding for your business, investor pitch decks are a must. But what many entrepreneurs don't realize is that white papers can also be valuable additions to their pitch decks. Why? Because white papers show that you have a handle on the market and the competition. They demonstrate that you know what you're doing and that you're serious about your business. Including a white paper in your pitch deck is a great way to set yourself apart from the competition and show investors that you mean business.

Sample: How a lawyer leveraged our white paper service to become a thought leader

There are a number of ways lawyers can use white papers to build their reputations. For instance, white papers can be used to show potential clients that you are an expert in your field. They can also be used to build relationships with other lawyers and thought leaders. And white papers can be used to position yourself as a thought leader in your field - which can attract media attention and speaking opportunities. Here’s a sample white paper about VAT in the Bahamas that we prepared

SAMPLE: How a consulting firm leveraged a technology-specific white paper to grow their business

A technology-specific white paper is a white paper that focuses on a particular piece of technology. These white papers are typically used to educate readers on how the technology works and how it can be used to solve a particular problem. Technology-specific white papers can be very helpful for businesses that are considering adopting a new piece of technology.

Sample: How an HR consulting firm leveraged a workforce-planning white paper to grow their business

A workforce-planning white paper is a white paper that focuses on how to best plan and manage your workforce. These white papers typically include data and statistics on workforce trends, as well as advice and tips on how to manage your employees. Workforce-planning white papers can be very helpful for businesses of all sizes.

As you can see, white papers are a versatile and powerful content marketing tool. If you're looking to educate your audience, build trust, or establish yourself as an authority, white papers are worth considering. And if you're looking for a way to set yourself apart from the competition, white papers can be a great addition to your investor pitch deck. If you need help preparing a white paper to complement your pitch deck, or you want to write a white paper as part of your inbound content marketing strategy, contact our team!