Creating a Winning Pitch: A Look at the Client's Presentation Needs

Creating a winning pitch is a critical aspect of any successful presentation. As a professional design agency, it is our job to understand the client's needs and goals for their presentation in order to create a deck that effectively communicates their message. In this blog post, we will be discussing the process and questions that we use to review and improve existing slide decks.

The first step in the process is to review the existing slide deck. This includes looking at the overall design, layout, and content of the slides. We pay close attention to the client's branding, messaging, and target audience to ensure that the deck is aligned with their goals.

Next, we conduct a thorough analysis of the deck to identify areas for improvement. This includes reviewing the flow of the deck, identifying any inconsistencies in the design, and evaluating the use of imagery and typography.

Once we have a clear understanding of the client's needs and goals, we move on to the question-asking phase. This is where we delve deeper into the client's objectives and gather as much information as possible. Some key questions we ask include:

• What is the main message or goal of the presentation?

• Who is the target audience?

• What are the key takeaways that the audience should walk away with?

• Are there any specific design elements that the client is looking for?

• What is the desired outcome of the presentation?

With this information in hand, we are able to create a strategy for improving the deck. This includes developing a style guide and master template, incorporating relevant imagery and typography, and ensuring that the overall flow of the deck is logical and easy to follow.

By following this process and asking the right questions, we are able to create a pitch deck that effectively communicates the client's message and achieves their desired outcome. Whether you are a professional design agency or an individual creating a presentation, understanding the client's needs and goals is the key to creating a winning pitch.