Investor Pitch Deck Design Services
Investors are notorious for having very little time. They review hundreds of pitches a year which means that your pitch needs to stand out from the rest. We do not recommend the use of pitch deck templates because every investment pitch is unique which means that the structure of your pitch needs to be adapted to your story. That being said, for most pitch deck outlines, this general flow works very well.
1. The Problem or Opportunity
2. The Solution
3. The Competition
4. The Market
5. The Marketing Plan
6. The Financials
7. The Team
Take a look at some of our samples below for each of these slides. If you would like to see a few pitch deck examples from our portfolio, please contact us.
The Problem (or Opportunity)
The most important slide in a pitch deck for startups is the problem slide or the opportunity slide. Don’t make the mistake of skipping this slide and jumping directly to the benefits/features of your solution. Remember to re-visit this slide over time to refine it. The most important objective of this slide is this: Are you able to articulate the problem (or the opportunity) in as few words as possible? Do you have the numbers to back you up?
For most entrepreneurs, this is the easiest part of the pitch deck creation process. But are you saying too much or too little? Is your solution too deep or too broad? Only an unbiased third-party (such as a pitch deck specialist) will be able to tell you this. The key objective of this slide is this: Are you sure that your solution is relevant to a specific problem? Do you have multiple solutions for multiple problems? Why is your solution superior?
If your solution is technically challenging to explain, we can help you find visually creative ways to communicate that. Take a look at the slide below that we created for UniversalDX.com (Awarded “Most Disruptive Start-Up” by Singularity University)
Aside from our pitch deck consulting, we also offer add-on consulting services. Included in our market research service is a competitive analysis that can help you answer the following questions: Who are your closest competitors? How do you stack up against them? Does your pitch deck design incorporate an effective visual (see sample below) to explain this to the investor? This process, if done correctly, can also help you design the appropriate strategies for pricing, marketing promotions and operational growth.
How big is your total market? How many of them can you reach? If you do not have the market research data for your pitch, check out our add-on market research services.
The Marketing Plan
You've identified your target market but how do you reach them? What are your marketing channels and the associated costs for each channel? What is your CAC (Customer Acquisition Cost) and LTV (Life Time Value) of each customer? Do you have traction?
At the very minimum you need to understand your cost structure. In the best-case scenario, you have the ability build out your projections for the next few years. We prefer a bottom-up approach as opposed to a top-down financial model. We build all financial models from scratch as well as custom informative graphs. Check out our data analysis and financial projections service.
It's rare to find investors who will put their money behind a lone entrepreneur. Every successful startup has an impressive team. Are you talking enough about your team's strengths?
Still not convinced?
Hear what Stonly Baptiste, a partner at New York based VC-fund Urban.us had to say about our investment pitch deck services below.
Do you work at a VC firm?
In addition to startups, we have also worked with VC firms to help them prepare a professional presentation to their Limited Partners to raise new (and larger) funds.
We worked with a leading Boston-based VC firm Catalyst Health Ventures to help them prepare their annual investor presentation to their board. We can also prepare complex financial charts and custom portfolio management systems on request. For more info, contact us here.
If you are looking for more samples of our slides, please click here