When it comes to video explainers, there are a few things you need to get right in order to make sure your pitch is successful. In this blog post, we will outline the top 10 tips for creating a winning video explainer. Keep these in mind when putting together your next pitch, and you're sure to impress clients and investors alike!

1. Keep it short and sweet. Your video should be no longer than 90 seconds. Any longer and you risk losing people's attention.

2. Get to the point quickly. The first 10 seconds of your video are crucial in hooking viewers in. Make sure you start with a strong, attention-grabbing opening.

3. Use simple language. Remember, you're trying to explain something in a short amount of time. Use clear and concise language that can be easily understood by everyone.

4. Be engaging. This is not a lecture, so try to keep things interesting throughout the video. Use humor, storytelling, or anything else that will keep viewers engaged from beginning to end.

5. Use visuals. A video is a great way to use visuals to help explain your concept. Use graphics, animations, or even real footage to bring your ideas to life.

6. Keep it focused. Don't try to cram too much information into one video. Pick one key message and stick to it throughout the entire video.

7. Make sure your audio is clear. Nothing is worse than trying to watch a video with poor audio quality. Make sure you use high-quality microphones and recording equipment so that viewers can easily hear what you're saying.

8. Add subtitles. Not everyone will be able to watch your video with the sound on, so make sure you add subtitles in order to reach a wider audience.

9. Optimize for different devices. With so many people watching videos on their phones, it's important to make sure your video is optimized for all devices. This means creating a version that can be easily watched on a small screen without losing any of the quality.

10. Test, test, test! Before you launch your video, make sure you test it out on different devices and with different types of viewers. This will help you catch any problems before it's too late.

Following these tips, you're sure to create a successful video explainer that will impress clients and investors alike!