With COVID-19 disrupting the way that businesses conduct business, your customers are increasingly moving online. One of the most powerful tools at your disposal, mainly for client education and as a part of your inbound marketing strategy, is webinars.   

Assuming that you already have a great slide deck that you intend to use for your webinar, here are three effortless ways that you can supercharge the experience and keep your audience engaged. It helps if you think about your webinar experience as a nature hike group. 

STEP 1: Define the destination.

Make it clear to the audience what they can expect to learn by the end of the webinar. This tactic not only helps you attract the right audience for your webinar during your pre-webinar marketing, but it will also help keep them engaged during the webinar.

STEP 2: Establish trail markers.

On the way to the destination (goal of the webinar), remember to outline the significant stops (trail markers) that you will visit during the webinar. At each stop, it helps to provide a quick recap of the critical lessons learned before moving on to the next marker.

STEP 3: Integrate Q&A during the webinar, not after.

This step might sound non-traditional. It is. People have shorter attention spans today than they did even a few years ago. Making your audience wait until the end of the webinar to ask questions is a sure way to drop audience engagement levels. Imagine telling your nature hiking group not to ask any questions until you reach the destination. Instead, try to strategically insert relevant questions during the webinar (this can be done in different ways depending on the technology platform that you use - a recommended practice is to have an experienced moderator running the webinar)